Digital One is a joint venture, backed by the GWR
Group and Virgin Media. It operates the largest DAB digital radio network
in the world and is pioneering the role of digital radio in the commercial
world.
It is committed to the long-term promotion of digital
radio in the
UK and stimulating the market is part of its licence remit. Digital
One has the biggest investment programme of any radio operator in
order to market the medium and promote the sale of digital radio
receivers. With capital investment in its nationwide transmitter network
and
marketing
activity throughout its licence term, Digital One's commitment in
these two areas alone is in excess of £50m.
