Frontier Silicon reaches 10 million milestone in DAB sales worldwide
Sales to double in the next three years driven by new market growth
London – 2nd February 2010: Frontier Silicon, the leading supplier of DAB digital radio technology, announces that it has reached a record 10 million sales in DAB systems worldwide.
With over 12 million DAB units already in circulation – and with this total growing by more than two to three million per year – Frontier Silicon expects to reach 20 million sales in less than half the time it has taken to reach 10 million.
As Australia’s population peaks at 21 million, DAB+ is currently broadcast in five cities covering 11 million people in four million homes, making it the fastest growing DAB market in the world. Some 250,000 DAB related products will be shipped in 2010, with that number doubling to over 500,000 in 2011. The market is also unique in that commercial radio is driving the change - more than AUD$50m was invested across the initial state capital launches, in addition to the individual station and network investment in new services and content.
Anthony Sethill, Chief Executive of Frontier Silicon, said:
The Australian market for digital radio, widely considered a success for its early take-up of DAB+ as standard, continues to grow apace with Frontier’s complete silicon, software and module receiver technology found in over 90 per cent of DAB+ radios on sale in Australia.
“This landmark 10 million sales figure is a big step forward for DAB. It is further evidence that migration from analogue to digital radio is well underway both in Europe and Australia. Looking forward we see further strong sales growth not only from the home audio market but also from the growing automotive sector, with car manufacturers increasingly fitting DAB+ radios as standard. Our DAB systems are the most widely deployed and trusted in the world. Mass market proven, our low cost and power consumption coupled with growing DAB penetration worldwide encourage us to believe in the increasing viability of universal access for manufacturers and consumers alike.”